Growth Strategy · GTM Engineering · Optimization Experiments

Engineer your Growth System for 2026.

I work as your Growth System operator, designing and running a system that governs your website, funnels, CRM, automations, and analytics as a single machine for generating and managing pipeline.

Previously working with teams at

DeGNZ LabsBrickkenNyctaleClubrareEpiniumBunqrDeGNZ LabsBrickkenNyctaleClubrareEpiniumBunqr

Is this the kind of help you need?

This project is for teams that already have some traction, but don't have a reliable growth system that guides leads efficiently and instantly throughout the funnel 24/7.

  • • You have traffic, but lead quality is inconsistent.
  • • Your CRM doesn't give sales what they need to move deals faster.
  • • Reporting misses key behavior in the funnel, so optimization is guesswork.
  • • You like the idea of “growth experiments”, but lack the bandwidth to run them properly.
  • • You want a hands-on operator with a user-centric, analytical mindset who moves fast on opportunities.

What we build & grow together

Growth Strategy

OKRs, ICP, Stakeholder Lifecycles, and a Management System that conquers where you play and operates the plan to win.

Funnel Engineering

The end-to-end journey from a cold visitor to a customer mapped and engineered with advanced strategies converting leads efficiently.

CRM & Sales Enablement

Setting up high-quality CRM integrations, features, and automations enabling your Sales team to get detailed lead profiles to move deals faster.

Analytics & Experiments

Tailoring lead tracking and reporting dashboards to your objectives, enabling meaningful KPIs analysis that drives your growth experiments.

How is the Growth Project managed?

Phase 1

Audit and
Strategy

We deliver a Growth Strategy Report designed based on the Audit & Market Research data, with structured system requirements, epics, and user stories.

Phase 2

Design and
Development

We design and develop the identified system features in agile sprints, with weekly meetings, to deliver a staging (testing) environment.

Phase 3

QA Reviews and
Deployment

We run QA tests, then review and fix your requests. Once accepted, we deploy the live production environment and handover the system documentation.

Phase 4

Experiments and
Maintenance (Ongoing)

We develop the growth experiments system, and manage it with you on a sprint-based cadence for optimization that makes you hit your business goals.

Who you'll work with

A deeptech researcher & digital systems engineer, graduated with an engineering degree from ENSEM Lorraine INP Nancy (France) and FIB-UPC Barcelona (Spain). Yassir served as co-founder & ex-COO of Brickken, a Web3 RWA tokenization platform backed by top worldwide VCs, and former fractional Head of Growth of global tech companies. Yassir believes that growth is a loop of optimization applied to real-world operations & real-time data.

What others say

“Yassir implemented a growth system that increased our qualified website traffic and our funnel conversion rates. I recommend working with Yassir because after collaborating with him we could see great results coming in.”

Carlos Martinez
Carlos MartinezCEO & Co-founder @ Epinium

“Yassir has good knowledge in traffic acquisition, funnel building, and marketing automation, and is very skilled in web development. His work is very organized which I liked from the beginning.”

Simon Dereje
Simon DerejeBusiness Development Lead @ Nyctale
Yassir Haouati

Case studies of systems I've built before

Download selected success cases to see how Growth Systems look in real products and markets.

RWA Tokenization Platform & Token Ecosystem thumbnail

RWA Tokenization Platform & Token Ecosystem

How a multi-chain ecosystem was architected to support $300M+ in tokenized assets, $35M+ TVL, and deployments across 16 countries.

Spain
Phygital NFT Marketplace & Token Ecosystem thumbnail

Phygital NFT Marketplace & Token Ecosystem

How a Web3-native marketplace bridged digital ownership with real-world engagement to build a sustainable phygital economy.

South Korea
FinTech Neobank SaaS thumbnail

FinTech Neobank SaaS

How a neobank SaaS evolved from fragmented early traction into a predictable, trust-based growth system in a regulated market.

France
Blockchain Intelligence SaaS thumbnail

Blockchain Intelligence SaaS

How a blockchain analytics platform turned technical credibility into market authority and measurable user traction.

France

Book your consultation spot and see if this project is the right way to engineer your 2026 growth.

Let's Chat